Branding for Small Business: Start With the Logo

Your logo is often the first impression a potential customer has of your business. Before they read a single word of your copy, they've already formed an opinion based on that mark.

A great logo doesn't need to be complicated. In fact, the best ones are simple — think Nike, Apple, McDonald's. Simple shapes, clean lines, and a design that works at every size from a billboard to a business card to a favicon.

Our process starts with understanding the business. Who are the customers? What's the personality? What feeling should the logo evoke? Then we explore concepts, refine the strongest direction, and deliver a mark that's versatile enough to live anywhere.

If your logo looks homemade, people assume your business is homemade. A professional logo signals that you take your business seriously — and invites customers to do the same.